Bournemouth — official site

BournemouthThird Shirt 2026/27

Brand: Hummel
Season: 2026/27

Where to buy this shirt

3 sources

Third Shirt 2026/27

The design

Hummel has delivered a sophisticated aesthetic for Bournemouth's third shirt, utilising a soft cream base contrasted against stark dark accents. A subtle jacquard-style cherry motif runs throughout the fabric of the body, offering a textured depth that complements the clean, minimalist look.

The details

The jersey is framed by a traditional black fold-over collar featuring a hidden popper button. On the chest, a dual-tone black and gold rendition of the club's iconic cherry emblem takes pride of place, matched by hummel's signature shoulder chevrons. The phrase "Up the Cherries" is printed on the inner neck.

The launch

Unveiled in mid-August 2026, this shirt rounds off the club's collection for the campaign, launching immediately for retail through the official store.

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About the club

Bournemouth

Bournemouth is a football club based in Bournemouth.

Based in: Bournemouth, England
Shirts archived: 1

View club archive Official site

Sources & credits

Material and images on this page come from the following sources.

New AFC Bournemouth 2026/27 third kit unveiled — Official press release · Bournemouth — official site · 11 August 2026

Club text adapted from Wikipedia. Changes have been made. Crest sourced via FootyLogos.com; usage and rights. The represented mark belongs to its respective rights holder.