Leeds UnitedHome Shirt 2023/24
- Brand
- adidas
- Season
- 2023/24
Home Shirt 2023/24
The design
The jersey presents a clean white base elevated by a subtle, debossed feather pattern embedded directly into the fabric. The classic Adidas three stripes across the shoulders are finished in royal blue and yellow, preserving Leeds' signature color scheme. This look was created in collaboration with the design collective Acid FC.
The details
The front of the shirt features a traditionally woven Leeds United club badge and is sponsored by BOXT, returning to the center of the chest. Built from fully recycled materials, the shirt utilizes Adidas's AEROREADY technology to wick moisture away from the skin. A smaller peacock graphic is printed on the back neck to round out the details.
The story
The kit's identity is deeply connected to Elland Road's history, calling back to the early 1980s when the squad was nicknamed 'The Peacocks' and wore a dedicated peacock emblem. This bird has long been associated with the club, originating from the historic name of the pub located near the stadium grounds.
The launch
To debut the kit, the club produced a custom editorial campaign set against the grand, classic architecture of Yorkshire's Harewood House, highlighting a blend of modern football fashion and traditional heritage.
About the club
Leeds United
Leeds United is a football club based in Leeds.
- Based in
- Leeds, England
- Shirts archived
- 5
More from Leeds United
Sources & credits
Material and images on this page come from the following sources.
- Leeds United and adidas Launch Peacock Inspired 23/24 Home Kit — Official press release · Leeds United — official site