SouthamptonHome Shirt 2026/27
- Season
- 2026/27
Home Shirt 2026/27
The design
Southampton's home shirt for the 2026/27 campaign offers a local twist on the club's traditional look. The familiar red and white vertical stripes are stylized to reference the industrial shipping containers stacked at the city's busy commercial docks, connecting the team's visual identity directly to the local landscape.
The details
The front of the jersey features the branding of P&O Cruises, marking an expanded partnership that covers both the men's and women's squads. While this standard retail edition is available for all supporters, the women's team will also receive a bespoke, specially tailored version of the home shirt later in the summer.
The story
The launch marks the debut of the club's 'Southampton Made' campaign, a creative project developed in-house by St Mary's-based design studio TURF. The campaign focuses on celebrating the shared identity and pride of the city's residents, with promotional imagery captured directly on-site at the Port of Southampton.
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About the club
Southampton
Southampton is a football club based in Southampton.
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- Southampton, England
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Sources & credits
Material and images on this page come from the following sources.
- Southampton FC unveils 2026/27 home kit as club launches ‘Southampton Made’ campaign — Southampton FC — Official press release · Southampton · 9 July 2026