Wigan Athletic F.C.Third Shirt 2026/27
- Brand
- O'Neills
- Season
- 2026/27
Third Shirt 2026/27
The design
Dubbed 'Uniform 3', the club's third choice of the season presents a transition from sports performance wear to a lifestyle aesthetic. Built on an off-white foundation, the jersey incorporates a classic knitted collar and sleeve cuffs in deep black, accompanied by understated hints of green.
The details
Intricate custom details define the jersey, notably the phrase 'Up the Tics' woven across the inner neck tape and engraved on the matching button placket. The front displays Smurfit Westrock as the principal sponsor, with Greenmount Projects and 3PL positioned on the back and sleeve areas respectively.
The story
Titled 'Where you're from stays with you', the launch campaign emphasizes personal history, nostalgia, and community connections. The creative direction mimics old family photograph albums from the 1980s and 1990s to evoke memories of growing up in Wigan.
The launch
The jersey debuted online on 13 August 2026, with in-store physical sales following the next morning. Alongside the standard short-sleeve version, a limited-run long-sleeve edition was opened for online pre-orders only, strictly available to order until the end of August.
About the club
Wigan Athletic F.C.
Wigan Athletic F.C. is a football club based in Wigan.
- Founded
- 1932
- Based in
- Wigan
- Shirts archived
- 2
More from Wigan Athletic F.C.
Sources & credits
Material and images on this page come from the following sources.
- Uniform 3 — Latics unveil 2026/27 Third Kit — Official press release · Wigan Athletic F.C. · 13 August 2026