Bayer LeverkusenHome Shirt 2019/20
- Brand
- Jako
- Season
- 2019/20
Home Shirt 2019/20
The design
Bayer Leverkusen returns to a primarily red aesthetic for the 2019/20 home kit, accented by subtle black detailing. The body of the shirt is defined by diagonal tonal stripes in varying shades of red, cutting across a slim, modern silhouette.
The details
The club badge is placed on the left side of the chest, referencing the 19th-century logo of the Friedrich Bayer & Co. paint company with its distinct lion's mane and Bayer circle. On the upper back of the jersey, the word 'WERKSELF' is placed just below the collar. Barmenia occupies the front of the shirt with an updated logo layout, while Kieser Training is featured on the sleeve.
The story
The transition back to red is steeped in club tradition, invoking memories of Leverkusen's inaugural Bundesliga home match against Hertha Berlin forty years earlier, as well as their DFB Cup triumph in 1993. It also serves as a nod to the fan-driven 'Finally Red' campaigns that have run during season run-ins since 2009.
The launch
The kit was officially launched on 10 July 2019 under the banner of the #IchHabsAn ('I've got it on') campaign. In addition to the professional squad, the promotional rollout featured local supporters, club staff, local transport drivers, and other athletes from the Leverkusen area.
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About the club
Bayer Leverkusen
Bayer Leverkusen is a football club based in Leverkusen.
- Based in
- Leverkusen, Germany
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Sources & credits
Material and images on this page come from the following sources.
- The Werkself are red again — the 2019/20 home shirt — Bayer04.de — Official press release · Bayer 04 Leverkusen Fussball GmbH
- Kitlist recreation · AI-generated — Images