Bayer LeverkusenAway Shirt 2020/21
- Brand
- Jako
- Season
- 2020/21
Away Shirt 2020/21
The design
Stepping away from their primary black-and-red look, the German side opted for a vibrant red base for their alternative strip. The dominant red fabric is paired with contrasting, eye-catching yellow details that highlight key elements of the shirt's construction.
The launch
To unveil the strip, the club capitalised on their growing digital footprint by debuting the design exclusively on their newly launched TikTok account. This creative media campaign aimed to engage younger football supporters globally, with the jersey made instantly purchasable through official retail channels alongside the social media premiere.
About the club
Bayer Leverkusen
Bayer Leverkusen is a football club based in Leverkusen.
- Based in
- Leverkusen, Germany
- Shirts archived
- 5
More from Bayer Leverkusen
Sources & credits
Material and images on this page come from the following sources.
- Bayer 04 launch away kit on new TikTok channel — Bayer04.de — Official press release · Bayer 04 Leverkusen Fussball GmbH