Hamburger SVAway Shirt 2020/21
- Brand
- adidas
- Season
- 2020/21
Away Shirt 2020/21
The design
The jersey features a dark blue base adorned with a cloud pattern, contrasted by vibrant orange accents. A standout characteristic of this design is its individuality; because the cloud-like print is applied differently across the fabric, every single shirt produced is completely unique.
The story
The visual concept draws directly from the atmospheric spectrum of the Hamburg sky, representing local weather from bright, picturesque sunrises to overcast, windy, and wet days. This weather-beaten local identity is tied to the spirit of the city's diverse and welcoming population across its 104 districts.
The launch
Unveiled on September 30, 2020, the jersey was immediately placed on pre-order through the official club webstore. Due to the integration of the club's new main sponsor, Orthomol, printing times required a waiting period of up to 24 business days before delivery.
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About the club
Hamburger SV
Hamburger SV is a football club based in Hamburg.
- Based in
- Hamburg, Germany
- Shirts archived
- 5
More from Hamburger SV
Sources & credits
Material and images on this page come from the following sources.
- #HamburgerHimmel — the new 2020/21 away kit — Official press release · HSV · 30 September 2020
- #HamburgerHimmel — Das neue Auswärtstrikot 2020/21 — Official press release · HSV · 30 September 2020